Rain the Growth Agency Recognized in 2024 AdExchanger Awards

Rain the Growth Agency has been awarded in the 2024 AdExchanger Awards for Best Use of Technology by an Agency. The award recognizes how the agency is innovating connected TV (CTV) performance advertising through custom algorithm technology.

Rain the Growth Agency, in collaboration with industry leader Chalice AI, is transforming how AI-driven programmatic and digital video advertising is executed to deliver performance and brand building outcomes. The collective team’s approach focuses on developing advanced, privacy-conscious algorithms for CTV that addresses the industry’s most pressing challenges, including signal loss, the decreasing efficacy of addressable targeting, and the need for scalable, long-term solutions.

The team was awarded at the 2024 AdExchanger Awards gala held September 24, 2024. The awards program celebrates excellence in digital marketing and advertising and is the only recognition program honoring the best of the best in programmatic.