Pro Triathlete Matt Russell Takes Active Recovery to Next Level with OOFOS Footwear
Rain the Growth Agency helps elevate new OOFOS mOOver
Rain the Growth Agency, the leading independent, full-service DTC advertising agency, has partnered with client OOFOS, the global leader in Active Recovery footwear, to launch their new mOOvers campaign featuring professional triathlete, Matt Russell. Russell is widely known for his miraculous comeback to the sport after a life-threatening accident during the Ironman World Championship.
The new, fully integrated creative and media campaign showcases the role OOFOS footwear plays in Matt’s rigorous, high-volume training regimen. Having OOFOS in his arsenal allows him to get the most out of recovery because the OOfoam™ technology absorbs impact between training sessions and 8+ hour competitions. Though he has been focused on fitness optimization since his youth, recovery took on a new meaning after a van struck him at 35 mph during the bike leg of the 2017 Ironman World Championship. He not only was able to come back to the sport but finish in sixth place in the same competition in 2018 – less than a year after his accident.
“Matt Russell is a global inspiration, and a testament to what the human body is capable of,” said Steve Gallo, President of OOFOS. “We look forward to cheering him on as he continues competing at the most elite level.”
Today, Russell remains a leader in the sport, inspiring athletes with his positive attitude and seemingly limitless drive. He shares the marginal gains OOFOS footwear enables as part of his mOOver story which will be featured in out of home (OOH), TV, over-the-top (OTT) digital and social media platforms.
“It’s impossible to not be awe struck when learning about Matt’s journey,” said Michelle Cardinal, Chief Executive Officer + Co-Founder at Rain the Growth Agency. “We’re excited to be partnering with OOFOS to share his motivational story.”
Russell will be competing in the Ironman World Championship on May 7, 2022, in St. George, Utah.
Russell’s campaign is the newest in the mOOvers series, which shares stories of triumph and determination as athletes and artists pursue their passions. The series has also featured retired NFL quarterback Alex Smith, WNBA Hall of Fame player and coach, Dawn Staley, Olympic gold medal aerial skier Ashley Caldwell, Emmy-nominated dancer and choreographer, Chloe Arnold.
Editor’s Notes:
- Rain the Growth Agency has served as the full-service agency of record for OOFOS since 2019.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe, SimpliSafe and 1-800 Contacts. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, our agency has grown to over 260 employees nationwide.
About OOFOS
OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.
