Media Impact Report #24 | Advertising Marketplace Updates
03.26.21
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #24, Click Here.
In this edition:
- Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance.
- The Upfronts will continue through May, virtually.
- Consumer privacy updates are impacting platform targeting, tracking and measurement.
