Media Impact Report #22 | Advertising Marketplace Updates

To download Media Impact Report #22, Click Here.

In this edition:

1. Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking.
2. While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast.
3. Rain the Growth Agency has established a comprehensive approach to ensure brand-safe environments for our clients’ campaigns, particularly in light of the quickly changing landscape we are in.