Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact
10.30.20
Robin Cohen, EVP, Integrated Media Investment + Planning
To download Media Impact Report #20, Click Here.
In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.
