Google Premier Partner Status Harder to Achieve in 2022

By Garrett Browne, Director, Paid Search

Rain the Growth Agency is proud to announce that we have been awarded Google Premier Partner Status for 2022, as a part of Google’s updated Partner Program. While there have always been requirements for eligibility for the program in the past, Google raised the threshold for Premier status as of February 2022.

Based upon managed spend, a head count of Google certified professionals, and a commitment to the highest rate of account optimizations, Google only awarded Premier Partner status to the top 3% of all current Google advertisers. In securing this status, the agency maintains its closer partnership with Google teams, early eligibility to beta tests and pilot programs, and access to industry events.

“We set out with a goal in mind in 2021 and that was to become a best-in-class search agency and this helps validate that effort,” said Garrett Browne, Director, Paid Search. “But we can’t simply stop with just earning the [Premier] status, our team of certified search experts has to endeavor to keep advancing and evolving. Last year we oversaw the largest year for search in the agency’s history, and we expect search to continue to be key in our clients’ strategies.”

Campaigns ranged in verticals from healthcare, telecommunications, footwear, fitness equipment and wellness companies. All Rain the Growth Agency managed initiatives used the latest tools in search, shopping, and Google Universal App campaigns.

In addition to the team’s status within Google, it has also seen considerable growth in Apple Search Ads, YouTube and third-party search networks. Aligning all of these digital channels with other media investments ensures that Rain the Growth Agency stands apart as it works to integrate channels across the entire media landscape.

This article is featured in Media Impact Report No. 33. View the full report here.