COVID-19 Consumer Research Wave III
09.01.20
Dan Gallagher, EVP, Brand Strategy + Research
This report contains the results from Wave III of the MindReader COVID-19 Consumer Research study, which Rain the Growth Agency’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. The report is broken into four sections:
- Consumer Concern & Outlook
- Spend & Economic Outlook
- Advertising & Messaging
- Holiday Season Outlook
- Sports Sentiment
The Wave III study compares to responses from Wave I & II of the MindReader COVID-19 Consumer Research study.
