Cerebral Expands Rain the Growth Agency’s Cohort of Telehealth Accounts
Rain the Growth Agency, the leading independent advertising agency built to scale direct-to-consumer brands, has been awarded the TV media planning and buying duties for Cerebral, as of January 2021.
The partnership between the two companies stems from Cerebral’s Head of Growth Armaan Gandhi working at telehealth brand Thirty Madison (parent company of Keeps), another client of Rain the Growth Agency.
“We have the best clients in the country, and more often than not they introduce us to other amazing companies that are ready to scale,” said Michelle Cardinal, Founder and CEO of Rain the Growth Agency. “They know we can produce the same transformational growth for them.”
Cerebral’s objective is to grow its subscriber based by scaling its acquisition marketing mix. Beyond TV, other media channels are also being considered as part of the agency’s Transactional Brand Building approach to drive awareness and sales growth for its clients. Media performance will be evaluated and optimized using Rain the Growth Agency’s proprietary suite of analytics tools.
Founded in January 2020, Cerebral is challenging the mental health care status quo of 3-month wait times and high costs for initial visits with a psychiatrist. Cerebral provide at-home therapy and delivers medication to its customers’ homes.
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About Cerebral
Cerebral is a mental health telemedicine company that offers high-quality medication management, counseling, and therapy for anxiety and depression. The company is focused on transforming access to mental healthcare so that anyone with an internet connection can get the care they need. Cerebral is headquartered in San Francisco, CA.
